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home products Economics Of Buyer'S Behaviour

Economics Of Buyer'S Behaviour

Product Details:

Brand Northern Book Centre
Model Number 81-7211-276-9
Place of Origin Delhi India
Production Capacity 10 Piece/Pieces per Week Days  Per 
Keywords Books, Economics Of Buyer'S Behaviour, Northern Book Centre, Northern Book Centre, India
Category Office & School Supplies > Books 
Payment Terms L/C

Detailed Product Description

About the Book


Buyer’s Behaviour has assumed a log of significance under customer oriented planning and marketing. The study deals with the economics of house hold buyer’s behaviour of colour television and audio system in Patna and Ranchi town and is based on the survey method. It covers various aspects of buyer’s behaviour i.e. decision making process in the purchase of the two products, roles played by the buyers in the purchase, brand loyalty, comparative analysis of Indian and foreign brands, relationship between income, education, social background and purchase of CTV and audio system comparison of price with variables like quality, technical features, design, after sales service, warranty period, etc. and the satisfaction level of the respondents with the tow products. The theoretical perspective of different factors, viz., psychological, social, cultural demographic and economic, influencing the decision making process is also discussed at length.

The study will be of interest to producers, business executives, economists and academicians.



ISBN  81-7211-276-9  First Published : 2010   Pages :  xxii + 218  Size 22 x 14 cms.  Price : Rs 550 





Economics Of Buyer'S Behaviour

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